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Category: Music

5 Ways Digital Marketing Is Changing The Music Industry

The music industry has quickly evolved to adapt to the changing trends in an increasingly digital and connected landscape. It has changed its tune from the vinyl age to mobile devices and connected services to stay relevant. Technology has played a crucial role in redefining trends in the music industry. It has cut down production time and opened up the markets to a global level.

Digital marketing presents your hard work and talent as an artist to a global audience. You no longer need to engage the press, DJs, radio and television stations in promoting your work. Additionally, there are numerous digital platforms such as Tidal and Spotify dedicated to developing talent. Let us look at the role digital marketing is playing in revolutionizing the music industry.

1. Social media and influencers

The music industry has a strong focus on the younger generation. In this digital era, the target audience spends time on social media. These platforms enable global fans to interact with their favorite artists. Music marketers are finding creative ways to keep this audience engaged. Local players are relying on technology to connect with global audiences and become celebrities almost overnight.

It is cost-effective and complements traditional strategies such as word-of-mouth and banking on the power of influencers. Fans can quickly share their opinions and promote a hit within hours.

2. Mobile marketing

Mobile penetration is higher than we have ever seen. This empowers innovative music marketers to reach their fans anytime, anywhere. Mobile users can check out new tunes at home, at work, and on the move. Marketing specialists such as Charles Lubbat Houston Texas can help you collect, analyze and use data from mobile users to provide highly targeted promotional campaigns. Mobile apps have also made it possible to receive valuable feedback instantly from listeners.

3. Video marketing

A video is still a dominant force on the digital marketing scene. Thanks to platforms such as YouTube and Vimeo, bands can quickly present compelling visual content to millions of global viewers without waiting to schedule a concert tour. It offers a highly appealing platform for bands to take charge of their careers in collaboration with other digital media strategies. Social and business networking platforms are increasingly adopting video with some delving into the live video space.

4. Streaming services

The traditional album-oriented marketing company is giving way to online platforms such as Spotify. These are driving subscriptions on a playlist and song model with tremendous success in revenue growth. Additionally, the advent of entertainment controllers such as Amazon Echo is slowly adding to the success of digital tools. Streaming marketers are coming up with creative ways to make engagements more captivating including strategies such as advance notifications of exclusive releases and events.

5. Extended promotional strategies

Other digital marketing strategies such as pay-per-click advertising, websites, and SEO provide new platforms to reach a broader audience. Expert digital marketers such as Charles Lubbat Houston Texas can formulate a marketing strategy that turns talent into successful celebrities with a global footprint. You can get audiences to events by promoting attendance through digital marketing strategies.


Digital marketing presents massive opportunities for the enterprising artists and music marketers. It has created a wide range of tools that enable new talent to thrive in previously unreachable markets. Additionally, it is expanding the market base by presenting the digital natives with new and old music on their favorite platforms. Platforms such as SoundCloud are using artificial intelligence to take the game to a higher level in terms of production and marketing. Discusses the Fascinating Ways Music and Other Behaviors Affect the Brain

CreditUpdates MusicIt’s widely understood that a person’s taste in music will be considerably different from the personal preferences of others, so the emotional response a particular song or artist is able to generate in one person is quite likely to be radically different when compared to the emotional responses generated in other listeners. Researchers have studied the brain extensively with the goal of understanding this broad range of potential responses, looking at the connections between different regions of the brain and examining the manner in which chemicals are subsequently released. might be interested to learn that certain sensations are often the product of external stimuli, with chemicals being released in response to a particular song or even the act of making a relatively frivolous purchase with a credit card. Researchers found that certain individuals are more prone to experiencing an intensely positive response than others, which is why it might be important for those seeking to improve their credit score to understand that one frivolous purchase may cause the release of chemicals within the brain that could very well encourage future frivolous spending.

While being more likely to repeatedly experience the chills in response to a specific song will not have a significantly negative impact on an individual’s quality of life, the positive emotional response caused by unnecessary spending will certainly bring about a number of negative consequences. In these cases, rationality and reason must be thoughtfully applied to the decision-making process.


What Role Does Music Play in Academic Performance?

Whenever public school budgets get so tight that cuts appear unavoidable, it seems that the first targets are music programs, art programs and physical education. While this is a common strategy for cutting costs, there is not any real logic involved in these proposed decisions. Even though there has been a decided shift in the educational focus toward subjects related to STEM (science, technology, engineering and math), it does not mean that other programs are without value, and it is certainly not true that other programs do not contribute to student achievement in the STEM subjects.

Ken Fisher and many others would likely agree that music, artistic expression and physical activity all contribute to academic performance in essential ways. It has been proven over and over again that learning how to read sheet music and how to play an instrument results in measureable improvements in all academic subjects. In fact, just listening to the right kind of music can yield improved performance and more productive study sessions regardless of the subject.

The same is true of physical education programs, and there is an argument to be made that more of the school day should be devoted to physical activity. There is a clear correlation between frequent physical activity and academic performance, particularly as it pertains to the ability to focus for extended periods of time. As for the visual arts, it is well established that creative expression can stimulate critical thinking and help students develop improved analytical processes.

It should be quite clear that the arts, music and physical education are vital academic courses that benefit students across all subjects. Schools that cut costs by eliminating these types of programs have to understand that there is a tremendous academic performance cost that will result. The current perception in education places a greater value on STEM subjects at the moment, but removing non-STEM subjects should not be a consequence of this belief. If anything, there needs to be a greater focus on these subjects to ensure that students are getting the well-rounded education they deserve.

My Music Gets Recognition Through The Help Of David Kravitz’s Book!

I have loved music since as far as I could remember, but I have also loved business and advertising. One day I decided, why not just put the two together? As the great saying goes, if you love what you do, why do it for free? If you love what you do then you’ll never work a day in your life and I thought, “This was the perfect idea!” or so I thought.

The problem was, I knew music but I didn’t know much about business or advertising, I was just always interested in it. If I wanted to turn my music into a business, first I needed other people and that means first, I needed to advertise. Oh boy, where do I start?

51x54WJHU7L._SX331_BO1,204,203,200_I remembered just then a successful friend of mine saying how they used social media as tools to push their ideas, business, sales and agenda. I called them up and we had a long discussion about how they got to where they are with their business and I told them what I was trying to accomplish. The first words were, “You need to check out David Kravitz’s book called ‘How To Monetize Twitter, Facebook, Snapchat, Linkedin and Other Social Media Sites.'” What an absurdly long name for a book!

After finding it on Amazon, just reading the first 5 pages started to change and mold my way of thinking. I was using these sites purely just to send silly pictures and keep up with friends and old roommates from my college days. I had no idea I could turn this into money!

Long story short, now my music is getting recognition and being played on a global scale and while success doesn’t happen overnight (there’s no such thing), I am not where I was months ago.