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Category: Photography

How to Choose the Best Photographic Niche

Specialization is an important component of success that most photographers don’t use. Identification of a niche helps in the development of your brand. Specialization tells people that you have your area of expertise. It helps you get the right customers, gain a good reputation and helps you to stand out from other photographers. A photographer who specializes is also able to charge higher prices too. Here are important tips that can help you to identify your niche in photography.

1. Understand the different areas of specialization

Before specializing in a given niche, it is important to realize the different photographic niches. These niches can range from stock photography – where you need to have many photos to make money, to fashion or sports photography. Knowledge of the different niches helps you select the one that suits you. It also helps you to switch from one niche to another without difficulties.

2. You cannot do everything!

With a camera in your hands, you can take photos of newborns, weddings, and products just to name a few. Doing all these will sustain you in a short period. But what is the downside? You may compromise the quality of your work. When you specialize, you will improve the quality of your work and attract more people to your business. People will also easily identify you with the type of photos that you take.

3. Try different niches

If you want to succeed in the identification of a niche that will give you more money, you have to get out of your comfort zone. Don’t just do what you like doing, try different things. Doing different things exposes you to different challenges and opportunities. Trying different niches provides you with an excellent learning opportunity. Even prominent photographers like Rocco Basile are experts in various genres of photography.

4. Do what you love

We all enjoy and love doing different things. There is nothing as good as doing something that you love and earning money from it. By identifying a niche that you love, you will be able to accomplish different tasks faster and more efficiently. By doing what you love, you should not ignore everything else. Just like with most of other businesses, photography also thrives on relationships. Photography will enable you to interact with other people and build relationships.

5. Embrace change and adapt

Nothing is static. What you loved ten years ago may be different to what you love now and what you will enjoy ten years to come. Even after identifying your area of focus, always be ready for a change. To caution yourself, update yourself with the changes that are taking place around you. Identification and adoption of changes taking place will enable you to specialize and remain relevant. It will also help you maintain your customers.

Final thought

It is important to note that your niche in photography is exposed to growth, decline, and change over time. Allow yourself to do what you enjoy doing. After all, the field of photography is very wide, and you don’t need to master all. Specialization will enable people to identify you with a given niche. It will also enhance your skills in photography and help you establish your customer base.

How to Make Photography Your Dream Job

Want to make big in your dream business? It’s not easy especially when you have competitors in every nook and corner of your locality. And a business like photography is one of them.

Every successful business system like that of Matthew David Parker photography comes down to following elements:

Finding Your Market

Photography just like any other gig needs to serve a target market. This is the foundation where your customers are based. It is crucial that you identify a market before you choose photography as your career choice. You want to select a locality that is picture savvy, willing to spend disposable money into finer things in life and is easy to reach. In other words, a consistent market for your photography services mainly consists of a group of people with a common need, interests who have enough spending power than most localities in the area. So, if you are not targeting a stronger market and just being there for the sake of it, you could do everything wrong in this business.

Again, you need to ask yourself about what niche you would like to pursue when it comes to photography. Do you want to offer wedding service, sports service, casual or occasional services? These days, people are looking for variety, so the bigger your list of service the better. However, you must note that every service has its own unique pros and cons and not everything is viable and profitable. It is not enough to say that you want to target only wedding photography or sports photos. This field is far too broad. There is no one size fit all service here.

Likewise, you cannot offer a photography service where there is a huge competition in the market. You also risk running into a non-existing market where demand is too low and supply is huge. You may think you have chosen a money-making strategy when it is all about supply and demand.

What Can You Offer

Many people believe that photography is synonymous to all types of photo service. While this is true on the surface, it is a shortsighted idea to think that way. You will make a killing in this business if you realize that people buy solutions, not products. If you can shift your focus on what they need, you will surely know what to offer them, wrapped in a comprehensive package. Look to solve their problems rather than merely offering the services listed on your catalog.

This is true whether you are doing photography for an event or personal use. A good service consists of more than just photos in varying sizes. It also includes intangible benefits such as quality, the reliability of the service and customer support. For example, let us say you have a wedding photography order. Your service should go well beyond the photos, beyond the information given on the brochure. Know that you customer knows what to expect from the service – photos of the wedding event. You on the other hand must address all of the unspoken criteria such as quality, availability and much else. This means putting emphasis on things that will make customers recommend your service to others, at the same time make their event a memorable one. The customer should also get a free, one-on-one consultation with you as a bonus, or any other perks that you think are appropriate or valid. This way you will not only build their trust but attract more and more people to your door. Limiting your service to just photos and telling them how much it costs is far less effective than offering them all the incredible benefits.