I have loved music since as far as I could remember, but I have also loved business and advertising. One day I decided, why not just put the two together? As the great saying goes, if you love what you do, why do it for free? If you love what you do then you’ll never work a day in your life and I thought, “This was the perfect idea!” or so I thought.
The problem was, I knew music but I didn’t know much about business or advertising, I was just always interested in it. If I wanted to turn my music into a business, first I needed other people and that means first, I needed to advertise. Oh boy, where do I start?
I remembered just then a successful friend of mine saying how they used social media as tools to push their ideas, business, sales and agenda. I called them up and we had a long discussion about how they got to where they are with their business and I told them what I was trying to accomplish. The first words were, “You need to check out David Kravitz’s book called ‘How To Monetize Twitter, Facebook, Snapchat, Linkedin and Other Social Media Sites.'” What an absurdly long name for a book!
After finding it on Amazon, just reading the first 5 pages started to change and mold my way of thinking. I was using these sites purely just to send silly pictures and keep up with friends and old roommates from my college days. I had no idea I could turn this into money!
Long story short, now my music is getting recognition and being played on a global scale and while success doesn’t happen overnight (there’s no such thing), I am not where I was months ago.